Various media placements of different sizes are produced to support certain devices. The challenge is to keep a consistent layout and message across all dimensions to maintain a cohesive web experience. My solution in maintaining compliance and legibility is to update brand guidelines that enforce specific character counts to alleviate congestion. I partnered with sales and account managers to request that clients first review any requirements prior to delivering assets to avoid production errors during the creative process.

Due to the horizontal ad specs in our placements, several clients do not have photography that can be cropped in. Based on creative requirements, I suggested to focus on the product image itself. However, if there are on-figure model images with heavy audience influence, an A+B test is conducted to understand how the customer will respond.

All media advertisements on-site have a file size limit of 50kb or less to help quicken site loading speeds. A major visual drawback to this technical restriction is over compressed imagery. My solution to alleviate low quality image was to apply a solid color background in the center to reduce image content while providing compliance through text color contrast.

Monetization has a positive benefit by adding revenue to the business. However, vendor claims on advertisements affected the voice of the Macy’s brand. To resolve this issue, I requested clients to indicate who is making the claims to avoid confusion on sponsored material.