Overview
OMD US - Apple was having creative upload issues for display and video advertisements. As a Creative Solutions Specialist II, I made technical adjustment pertaining to front-end development and applied video encoding for publishers. I led creative production and ad operation efforts for this account.
Team
Creative Solutions Manager, Joel Weinberg
Creative Solutions Specialist II, Dennis Yu
Customer Success Manager, Raphael Gunderson, Ali Thomas
Apple is known to provide the highest standards of quality, however retina graphics exceeded file weight limitations for publishers. The solution to retain quality graphics was to wrap images into an HTML5 workspace and use CSS to adjust dimensions according to media plan. For sponsored display media, I rebuilt creative to launch with high quality graphics.
For VAST/VPAID video, I adjusted file naming conventions to reflect in data reporting to identify markets within creative for future growth.
I encoded in-stream video for devices and enabled renditions for publishers to accept VAST tags.
Managed creative operations for bulk uploads that support global languages.
Adjusted settings for skip enablement and converted supplied .MOV quicktime videos to .MP4 ensuring quality bitrate for delivery.