Overview
Cox Communications, Inc. is is an American television provider headquartered in Atlanta, GA founded in 1962. It is the third largest cable provider in the United States and serves approximately 6.5 million customers.
The company needed to develop creative to help monetize their internet service which serves over 21.8 million people.
Team
Creative Solutions Manager, Joel Weinberg
Creative Solutions Specialist II, Dennis Yu
Customer Success Manager, Maria Magill
The problem is that their creative were static standard display and messages were not tailored to customers. Working directly with the in-house creative team at Cox Communications, I created media advertisements that leverages data to populate dynamic pricing and offers that reflect target audiences.
I launched 5,515 rich-media display banners using dynamic content optimization.
1,103 versions were segmented to serve to qualifying zip codes. The campaign showcases a 3 frame animation in 5 placement sizes.
I created media advertisements that personalizes offers. Example above reflects display creative media in various sizes for specific placements and devices.
I used a single wireframe to produce over 1,000 versions using a catalog data feed. End frame of the animation reveals personalized prices for each served region.
Automation using a data feed allows future success to test pricing to help further performance.
The campaign served over 22,000,000 impressions which resulted in a higher clickthrough rate compared to static ads. Alongside the success of this campaign, I scaled omnichannel initiatives to boost in-store visits during the holiday season.
I launched 150 rich-media advertisements across 30 regional stores. Personalized store address reflected for customers in nearby locations.